Anyway, I seem to have a strange seesaw in my head. As soon as I form an opinion, I immediately notice everything in the world that proves it wrong. That said, I have never been entirely comfortable with the whole 30 second spot being dead argument. All I'm asking is for a URL on the TV ad and maybe 3% of your media budget. That's not too much to ask is it?
Here's a few things I have seen recently. Make up your own mind about where we end up on the on vs. offline debate.
1. Have you seen the Drench ad? Everytime it comes on TV, everyone I'm with immediately clamours to proclaim their love for it in the loudest and most extreme way. My favourite at the moment is "I Sky+ things that I think it might be in the ad break of so I can show it to people who haven't seen it"
Haven't you heard of YouTube? Sigh.
2. I have a couple of friends who are media buyers. They tell me some interesting stuff. Apparently <a big supermarket chain> get £22 back for every £1 they spend on TV.
3. That new Berocca ad? Total rip off of OK Go! 157% sales uplift in week one.
4. Last year, the digital campaign of the year was the drumming gorilla, a TV ad no matter what way to play it.
5. This year, it will be the Nike TV ad, with the Cesc Fabregas show. Mark my words, the digital community will get together and honour a TV ad with a TV show attached. Hopefully Betfair will start a market on it.
6. Thinkbox.tv, the website for the TV industry, is soooooo much better, more useful, relevant, open, friendly chatty and all round digitally literate than the iab's website that it honestly makes me question my career choices to date.
I'll finish with that Drench ad.