A few reports flew around about an Accenture report that found that people are not loyal to TV channels, but to the content that those channels showed!
Furthermore, if they watched more than three TV shows a week, they probably watched them on more than three channels!
Now, when it comes to stating the bleeding obvious, this goes beyond a joke. However, I will use it to point out that delivery of high quality content will not alone sustain your brand. You have to do it ALL THE TIME. It also demonstrates that consumers want content, not branded distribution channels. (Do you like that phrase? I lifted from the report - look.)
Accenture concluded that this "channel-hopping" trend showed that "consumers are more loyal to the content they want to watch rather than the branded distribution channel to which they may be accustomed".
Accenture, you sound like a dick. Speak English. I look forward to your report on how people don't really watch ads. "This "tea-making" trend showed that "consumers were more interested in the high-quality, well-produced engaging content that accompanied the brand message rather than the shallow repetitive content of the brand messages themselves".