The new Agent Provocateur website went live today, and it is pretty cool. Obviously the visuals are stunning, but I particularly like the "cloakroom" - drag an item to the bottom of the screen and it puts in in the cloakroom. When you are finished, output it as a pdf ("ticket") to strategically place around the house, or go straight to check out and treat yourself. A great example of a flash heavy interactive experience actually allowing people to do something useful. Hooray to all involved.
(I should point out that Large, whom I work for, built the site. I wasn't personally involved, mores the pity, but it did mean a few months of all the designers' 22 inch screens being full of pictures of models in lingerie. It's a hard knock life.)
The word brand gets used far too much. It's losing any meaning.
Take this quote from Billy Payne, Augusta Chairman, about not picking Colin Montgomerie for the Masters -
"They are outstanding representatives of their respective countries.
This is also another component in our objective of growing the game of
golf worldwide utilising the Masters brand. We think the interest in
golf in each country will heighten when these players compete in the
Take the word "brand" out of the second line of that, and what does it lose, except to make Mr. Payne sound a bit less like a money-grabbing Apprentice contestant and a bit more like a man who wants to grow the game of golf worldwide?