So the new Dairy Milk ad is unleashed on a eagerly awaiting public. It's nice enough - I have agree with the comments on Scamps post. The hands at the beginning take a bit of the magic away and it's just a bit, well, OK. But if I was critiquing ads I'd have a column in the Guardian Guide.
No, with the new ad comes a "digital experience". And it's just a bit rubbish. There is the "created space", lack of proper menus, lack of decent content, reliance on gimmicks to drive traffic, and so on. To a certain extent you come to expect it. (There's even the option to download some clips and do a remix of the ad! Oh, thank you!)
But, what they could have done with a glass and a half of joy! There are two blogs - Graham Linehan's and Rick O'Shea's, that deliver a glass and a half (or more) of joy every day. Good
links, gems from youtube, witty comments. Or maybe you'd like a nice pic everyday, like you get on flickr or Home of the Vain. Or even Last Night's Party. Interesting, fresh, exciting content that makes you return day by day. The New Shelton. All of these answer the brief better than the actual work itself does. Get a purple background and someone witty and engaged to work hard on developing a small daily distraction.
For the cost of one spot in Coronation Street.